Ad Exec

What you need is a whole new   look . The one you have is outdated. The design of your   logo is drab, and in an industry where speed and cutting edge technology are of the essence, you can't afford to present yourself as yesterday's company. You have to be   ahead of the game and show the consumer what you'll be tomorrow, now.

Chris

Yes, I think we're in agreement on that, and as far as we're concerned it's a question of global   branding . People all over the world should know who we are. We want to   redo our image so that people see us as the quintessential wireless company.

Ad Exec

Well, I have a   vision for your campaign.   It's all about freedom. A series of spots that focuses on everything from the freedom to choose your calling plan, to the freedom to connect to the Internet from anywhere.

Chris

Actually, we were thinking of focusing more on our technology specifically. We want to show the consumer that with SuperWireless,   the sky is the limit . There isn't anything you can't do, or won't be able to do...

Ad Exec

Well I'm sure we can work together with the creative team to come up with a fabulous campaign. But getting down to business, what's your   bottom line ? How much do we have to work with?

Chris

Theoretically we're willing to do   whatever it takes to get this project off the ground. Of course,   the word upstairs is that we get a better bang for our buck. The boss wants this campaign to be something really special. You know how bosses can be.

Ad Exec

Of course. Don't worry. You'll be happy with our agency.