Listen to the conversation and answer the question.
|
Chris |
I want us to be the Coca-Cola of wireless phones. It's all about global name recognition,
as far as I'm concerned
. |
|
Janet |
It's a question of
branding
, I agree. People should use our name to talk about wireless technology the way they use Kleenex to talk about tissues. |
|
Chris |
I think the first step is to hire an agency to
redo
our
logo
. The old one is kind of
drab
. We need a whole new
look
. |
|
Janet |
I've identified a couple of
high-end
agencies that we should meet with. |
|
Chris |
Good. If we go into that meeting with a strong sense of our corporate
vision
, we should
be ahead of the game
. |
|
Janet |
So what's the
bottom line
as far as our advertising budget? |
|
Chris |
The word upstairs
is that for once,
the sky's the limit
. They're willing to spend
whatever it takes
to get the job done. |
|
Janet |
That's great news. |
|
Chris |
I'm sure we'll have to
tighten our belts
in some other areas. |
|
Janet |
Such as? |
|
Chris |
I'm not sure. I just hope it's not in the area of salary increases for employees. |
|
Janet |
That's one area where I definitely am not in favor of
fiscal
conservatism. |
