Lingo Media Launches MyParlo.com and Signs Marketing Agreement with Australia Network
Toronto, Canada, August 10, 2010 – Lingo Media Corporation ( TSX-V: LM; OTC BB: LMDCF ) (" Lingo Media " or the “ Company ”), a leader in online and print-based English language learning (“ELL”) solutions, is pleased to announce the launch of MyParlo.com. In conjunction with the launch, the Company has signed an affiliate marketing agreement with Australia Network which is managed by the Australian Broadcast Corporation (“ABC”). ABC is Australia's national public broadcaster providing television, radio, online and mobile services throughout Australia.
Under the agreement, MyParlo.com will be marketed using several rotating banners on Australia Network's website, www.australianetwork.com Customers who buy courses on MyParlo.com through Australia Network's online network will receive a 25% discount on their purchase. Revenue will be split evenly between MyParlo.com and Australia Network, net of transaction fees.
Michael Kraft, President & CEO of Lingo Media said, “Parlo has provided Lingo Media with a well recognized brand and after integrating it with our proprietary technology, we have a platform addressing several vertical markets. Recently, we launched ParloBusiness.com for corporate training and now are pleased to unveil MyParlo.com, for the casual English learner. We are providing a user friendly platform and will begin an aggressive campaign to drive traffic and revenue to MyParlo.com through our first marketing agreement with Australia Network. ”
Larry Anderson, Head of Business of Australia Network said, “Australia Network attracts a large number of visitors to its website who are interested in visiting and studying in Australia and also interested in learning English. We are excited to be partnering with Parlo to market their English training solution to the growing number of Asian students who view Australia as the first-choice destination for study abroad.”
MyParlo.com provides an online, interactive listening and speaking service for people who want to learn English. Today, a growing number of people from Asia are going to Australia to work, to study or to tour. They often visit the Australian embassy website for information and are directed to the Australia Network website. Australia Network has been seeking a strategic partner to provide quality English language training and has chosen to partner with Lingo Media.
About Australia Network
Australia Network, Australia's international television and online service, broadcasts 24/7 across 45 countries in Asia, the Pacific and the Indian sub-continent. Brought to you by Australia's largest and most trusted broadcaster, the Australian Broadcasting Corporation, Australia Network brings a uniquely Australian perspective to living rooms and desktops around the region.
Australia Network boasts an independent news and current affairs service that goes beyond the headlines. Viewers can see the best in Australian drama, documentary, entertainment, lifestyle, sporting and children's programming. These exclusive shows are complimented by English language learning programs; no other channel offers such an unparalleled array of thought provoking, quality programming.
For more information and a complete program guide, visit www.australianetwork.com .
About Lingo Media ( TSX-V: LM; OTC BB: LMDCF )
Lingo Media Corporation ( www.lingomedia.com ) is a diversified online and print-based education products and services company focused on English language learning ("ELL") on an international scale through its four distinct business units. Parlo is a fee-based online ELL training and assessment service ( www.parlo.com ). ELL Technologies is a globally-established ELL multi-media and online training company marketed under the brand Q Group ( www.qgroupplc.com ). Speak2Me is a free-to-consumer supported online ELL service ( www.speak2me.com/advertising ). Lingo Learning is a print-based publisher of ELL programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company continues to expand its ELL offerings in China and plans to extend its reach globally.
For further information, contact:
Michael Kraft, President & CEO
Tel: (416) 927-7000 ext. 23
Toll Free Tel: (866) 927-7011
Fax: (416) 927-1222
To learn more, visit: www.lingomedia.com
Larry Anderson, Head of Business
Tel: (612) 8333 4572
Fax: (612) 8333 1558
To learn more, visit: www.australianetwork.com
Alliance Advisors, LLC
Thomas Walsh, Senior Vice President
Tel: (212) 398-3486
Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml .
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