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  5/12/2008


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E-COMMERCE EXPLOSION OF BEAUJOLAIS NOUVEAU EXPECTED THIS WEEK



French Traditionalists Are Up In Arms

New York, NY - November 15, 2000 - Parlo (www.parlo.com) the leading global destination for language and cultural elearning, today announced the "cyber-arrival" of the much anticipated worldwide shipment of this year's Beaujolais Nouveau. America, actually Dallas, Texas has the largest Beaujolais Nouveau party in the world and now, online wine retailers are celebrating too. They are anticipating reaping profits never before seen from this year's vintage, which is expected to be an exceptional one.

The annual arrival of Beaujolais Nouveau every third Thursday in November falls on November 16th this year with all bottles opening at 6:00 p.m. eastern.

Online wine retailers' enthusiasm has some traditionalists furious, believing that selling this particular wine will destroy the long valued French tradition.

"The online sales are killing the spirit of Beaujolais Nouveau, which is all about conviviality. The wine alone separated from the party is of no interest," said Delphine Levantal, of the National Federation of Cafés and Bistros in France.

The Beaujolais Nouveau tradition has been one of celebration and socializing, and some wine lovers feel that sales online will undermine the very essence of what the wine is all about - and that is the party, not the purchase online.

"A growing number of French traditionalists believe online sales are the very antithesis of the Beaujolais Nouveau spirit," said Kathleen Talbert, a Representative of the Leading Beaujolais Nouveau Importer, Georges Duboeuf.

From 1995 to 1999 the importation of Beaujolais Nouveau to the US has consistently increased and "the King of Beaujolais Nouveau", Georges Duboeuf, is importing over 2.2 million bottles here and 45,000 cases to the east-coast alone. The importer even dedicates this year's vintage to the US and will release the Beaujolais Nouveau live via a webcam event, Thursday, November 16th.

From around the world people will be giving their opinions on this year's vintage at Parlo.com. In addition, Parlo has great articles on "everything you always wanted to know about Beaujolais Nouveau," as well as courses to help you pronounce Beaujolais Nouveau correctly, whether you are in the US bragging at a cocktail party or trying to order in a bistro in Paris. Coinciding with the release of Beaujolais Nouveau, Parlo is launching its latest language and culture course, French for Food and Wine Lovers. The interactive online course will focus on wonderful wines and gourmet delights of the many regions of France. All Beaujolais Nouveau 2000 coverage and French for Food and Wine Lovers will be available online at www.parlo.com.

About Parlo

Parlo (www.parlo.com) is a leader in global, multi-lingual e-learning, focusing on languages and culture. Parlo provides language courses and cultural content to consumers, corporations and institutions. Through its unique Virtual Immersion(tm) approach, Parlo's team of educators, writers and technologists combine compelling content, proven pedagogy and modern language acquisition techniques. Parlo currently offers comprehensive online language courses in English, Spanish, and French, with German and Italian soon to come.

For more information, visit www.parlo.com

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