China Southern Airlines

Submitted by admin on Wed, 2010/02/24 - 12:56
in

Parlo helps 6,200 employees of China Southern Airlines master “job-specific” English in time for 2010 Asian games

The Challenge

China Southern is the largest international airline operating in China, and the world's fifth largest airline by passengers carried. In 2009, the airline was aggressively expanding its international routes to establish itself as the airline of choice for international businesses and tourists coming to China. To meet this expansion goal, it desperately needed corporate English language training in order to get its thousands of employees proficient in spoken English. And it needed to do this rapidly, with the 2010 Asian games just around the corner. Enter Parlo.

Parlo Solution

In conjunction with partner, Lion King Entertainment, Parlo:

  • Developed a fully-scalable platform to train more than 5,000 cabin attendants and over 1,200 ground service staff in job-specific spoken English.
  • Re-purposed China Southern’s training manuals to create nearly 150 lessons
  • Taught cabin crews to deliver English announcements and handle conversations with international passengers and support staff.
  • Integrated Parlo’s proprietary speech-recognition system, with animated avatar teachers, to dynamically train and test pronunciation.

Client Feedback

“English language fluency allows us to build a truly international airline,” says China Southern Airlines Party Secretary Zhang Zi Fang. “We are very pleased that Parlo’s solution is helping China Southern cabin crew and ground customer service personnel speak and communicate fluently in English. It will allow us to strengthen our overall services to our customers and position China Southern as the first choice for international travel to and from China.”